The Ask

Phresh is a Canadian craft beverage brand specializing in cannabis-infused drinks for legacy consumers, known for bold and nostalgic flavour pairings. Their Strawberry Kiwi flavour quickly became a top-seller in Ontario’s cannabis market. As they prepared to grow their product lineup, the Phresh team brought us in to evolve their brand across packaging, social media, and in-store print assets—extending the Phresh ethos across every touchpoint.

Our Solution

Inspired by the expressive energy of graffiti and its deep roots in stoner culture, we crafted a vibrant, eye-catching visual system. Bold typography, bright colour palettes, and playful patterns work together to generate buzz around each can. Tapping into Phresh’s core mantra, "Bold Flavours, Maximum Potency", each SKU is paired with a unique colour story that reflects its flavour notes.

As Phresh expanded its classic line, a new range—Phresh Strains—was introduced, designed to mimic the taste profiles of iconic cannabis flower strains. We developed distinct, yet connected packaging systems for both lines. Together, they form a cohesive, energetic brand presence that’s unmistakably Phresh.